I hear you, baker!!


This question really resonated with me, and I’m also trying to find my way through it personally (though maybe differently than you, because it’s no longer my profession). I love to cook and bake — it’s been a big source of creativity and peacefulness in my life, and not necessarily tethered to my emotional overeating, which manifests more when I’m NOT the one cooking the food. When I committed to addressing my overeating through Scholars I knew this would be a big shift. I still enjoy cooking creatively for others, but do it less often because it’s hard to do well when you’re not going to taste as you go. I’ve tried to balance both shifting pleasure to other, new, non-food related areas of my life as well as (& I know what both Brooke and Katrina would say about this…) allowing myself to enjoy experimenting with the kinds of herbs, fats, and spices I use on my otherwise boring and fuel-focused veggie meals. My joy eat, when I do it, is probably just as much a “joy cook” as anything else.

But all this has led to a different dilemma. My entrepreneurial side hustle has over the years been food focused, because that’s where a lot of my skill and knowledge lies. Specifically, making gourmet lollipops for events has been an on again / off again side hustle I had been planning to grow into an actual small business. Now I’m having a thought crisis around this because, basically, I feel like I’d be selling poison to addicts. That’s a little melodramatic maybe but — if it’s something I don’t eat and wouldn’t feed my kids, I can’t exactly believe wholeheartedly in the value of it, right? Sugar is absolutely necessary for making the recipes I’ve been developing for the past couple years. Do I discard this whole business idea and try to find a different place to put this creativity that I feel better about? Or keep pursuing it, telling myself that people are going to make their own decisions about what to eat, regardless of who makes it?

Ugh. After writing all that I feel like I already know my answer. If I can’t even sketch out my marketing ideas without thinking guiltily that I’m glamourizing sugar and eating and making it harder for people like myself to lose weight, I need to figure out a Plan B.