I challenged myself to do 12 lives this quarter. I wanted to work on getting out of my comfort zone, practicing speaking on topics, and help whoever decided to watch it. I decided to do these lives on Instagram instead of Facebook, however both are small audiences and mostly just friends and family.

Would it make sense to focus on building my audience on either or both so I can meet people and help people find me? (i.e. post content and use hashtags)

The reason I’m asking is because I hear people saying don’t worry about building your followers, but I don’t understand why that doesn’t matter if that’s a way for people to see that you can help them.

Sorry if this is a confusing question!