Money Course

Hope you are staying well and healthy! I just watched the video in the money course on value. I believe that I need to put more effort (stress etc.) into earning more money and more money comes with more responsibility in a job. For example, if I want to be paid more then I will need to take on a higher role with more responsibility and stress. How do I create value but not in the form of effort? Or maybe how do I create value but reduce the effort/time it takes to produce it? So much of my brain thinks that value is putting in more time and effort. I have a job as a customer service rep – answering phones and assisting customers. Where is the value there? How could I overdeliver without adding more time/effort? I would love some help to see more examples of value. My brain is totally caught on the time/effort being the value. Thanks!