My offer

I want to help women lose weight, specifically 10 pounds. My preferred method of weight loss is macro counting. Obviously thought work is the primary thing we focus on but, in my marketing, do I talk about the 10 pound weight loss goal and bring in the macro counting? Or is that something that we discuss when we get on a consult? I just want to keep my marketing simple and clear and not have them getting caught up in the how, which is what Iā€™m finding myself doing with this process of creating my offer.