"Negative" feeling driving a positive result


I have a question about the following model:
C – Finished remodeling job quoted at 3750 dollars
T – I’m not going to reduce the price (as I normally do when there are no complications)
F – Discomfort
A – Talk it over with spouse, convince self not to reduce price, decide not to reduce price, stick to full price
R -Don’t reduce the price as I normally do, show up as I want to show up

It really feels as if discomfort is the feeling driven by the thought “I’m not going to reduce the price”. Can a “negative” feeling drive a positive result or is there a mixed model here?