Niche Drama

I’ve chosen a niche that I think will work well for me. Specific, profitable, a group I’ve enjoyed working with while practice coaching. The problem is it feels like of dull, unsexy. I’m not sure if helping this group is actually going to help the world. It feels cliche and unexciting. I’m trying to figure out what the underlying thought here is that’s keeping me from being excited about a niche that will actually work, when I was pretty excited about my vague niches before.