Hi Brooke,
First, I am getting so much out of SCS it’s just mindblowing. I had the best weekend I have had in years this weekend because I’m finally just getting past all my negative thoughts and getting things happening in my life. If it’s true it’s 50/50 I’m much more open to the good 50% being AMAZING. So I think if you are willing to have the crappy half you can have a broader range of emotion. I think comfort is a really costly emotion because it’s numbing and immobilising and you don’t grow. Joseph Campbell says the meaning of life is to be fully alive. “People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.” Joseph Campbell, The Power of Myth

Aside from thanks I wanted to ask you about a niche. I wrote you earlier in the year about my coaching experience and I have years of experience as a marketer which gives me an edge in terms of understanding what motivates people but I don’t have a pain point identified to for people. I understand why people overeat overwatch and over spend because I’ve spent all that doing 1000s of hours of indetph interviews and groups to make people do just that. So really I could help anyone stop distracting themselves with any of these things. but I don’t think that’s a clear consumer pain point. My niche is busy professional women who are in their 40s who want to lose weight but have given up essentially ‘weightloss for people who don’t believe they can lose weight”. Now that i have lost weight (i’m 20 lbs down with 40 to go) with you Brooke I really see that the key thing to losing weight is believing that it is possible and then managiing for all of the obstacles after that.. And that once you get skill set you can really achieve anything. My question is – is that niche enough? The other issue I have is that while weightloss is that it is a clear pain point that people are movitated to solve, the downside is that I am not really want to be an exclusively weightloss coach and I’m not sure I want to spend my days talking about diet.
Thanks for everything you do!