Hi Brooke –

My niche is mid-career professional women in med tech and consulting in the SF Bay Area who are managing people for the first time. I was thinking of narrowing further to mid-career professional moms (who are… etc), and thinking even narrower to mid-career professional single moms (who are… etc). First, any thoughts on how narrow to get?

Second, how explicit should I be with my website language? I am currently developing language that speaks to each of these factors somewhat independently, rather than comprehensively. In other words, speaking to mid-career professionals, speaking to professional moms, speaking to those who must manage others for the first time, vs. sign up if you are all of these things at the same time. Any feedback? Thanks!