Pricing model

I’ve been a blogger for 2 years and make a decent income, but I’ve relied on ads for a significant portion of that income, which feels icky to me.

I’ve recently started creating small personal growth products that sell at a fairly low price point. I tell myself that I’m selling things at that low rate so everyday readers can afford them, and because I don’t want anyone to not be able to get help if they need it. I feel like the kind of help I offer is needed by people who don’t have a lot of hope and aren’t willing to spend money on themselves.

I’m guessing this is a cop out and that I’m really just afraid of asking for more money, or of creating a higher priced product because what if I put all that time and effort into it and it’s not successful? I also know higher-priced offerings would require video and other things that are outside my comfort zone.

I’m also often tempted to change my niche and work with other small business owners, because it seems like the quickest way to make money online is teaching others how to make money. But that also feels like selling out.

I’m close to making my income goal, but not in a way that feels good, and I honestly work more hours than I want to. In addition to all of that, I want a long-term business plan that can be somewhat passive, so I want to keep that in mind as I decide what to create.

Thoughts? Where am I getting tripped up? How can I start overcoming these limiting thoughts?