Brooke, thanks so much for your reply to the above Ask.

Your comment ‘a freebie that could change someone’s life’ helped flip a switch in my mind. That comment, plus revisiting your advice in HTBLC, plus some general research on the interwebs, got me going and I generated something that I am proud of and that is a complement to my program.

I realized that among other issues, I had let myself get to thinking too transactionally – what can I ‘get away’ with giving in return for an email address,

That phrase ‘change someone’s life’ is going to be a driving factor behind EVERYTHING I do in this business from now on, no matter how small. Of course that has been my goal all along, but now I see how it can apply at the micro level as well as at the macro.