Retail Sales IG – 25 Failures

Hello! I work in luxury retail and my IG is to be #1 in my store (“Impossible” because the Old Timers have a sort of passive income with previous clients coming in all the time; I’m new with a small and growing clientele.). My question is, I cannot think of 10 things to fail at in total, much less 25 per quarter, unless I count each client as a “Potential Failure.” Then I’d count hundreds of “failures” when the customers don’t buy. There are only so many things I can do to increase my business in retail. So how hard and fast is this 25 Failures Per Quarter number? Thank you! (PS can I interest you in some diamond jewelry??) 😉