The feeling of love

Hi! I really love the concept of unconditional love and the idea that love is always an option.
However I get a lot of push back from my friends and family bc they don’t believe that you can decide “to fall in love”. For example, we do create love with our thoughts when we are in relationships but what about the initial state of “falling in love” and how much control do we have there?
Plus I want to better understand your view on the feeling of love itself – is it different for mother to love her child versus love her boyfriend versus love your friend ? Thank you so much for all of your support!