One more question for today. (making up for lost time lol and taking advantage of kid-free time)
In my professional wellness career, I have struggled again and again with trying to do too many things. Constraint is a miraculous idea to someone like me. I have so many certifications and skills in wellness, I never know what to focus on or how to market myself. And now that I am working towards bringing in coaching in a more serious way, I am conflicted between bringing all things under my coaching umbrella or constraining down my offerings. In brainstorming the other day, I realized that instead of calling myself a massage therapist, a doula, a birth assistant, a postural exercise specialist, a wellness educator, an essential oils expert, a childbirth educator, or a nutrition and herbal medicine consultant, I can be a coach/life coach/wellness coach. My target market is generally the same, but Wellness Coaching can include Integrative Wellness & Life Coaching, encompassing the mental, emotional, physical and spiritual aspects of wellness. Services such as massage, essential oil or wellness classes, exercise therapy can all be self care items related to my coaching practice or part of the programs I offer. Life coaching for Pregnancy and Postpartum can include Labor Coach (aka doula), Pregnancy coach, Postpartum Coaching programs. I am also really excited about a program for moms, that I wrote to you about earlier. If everything is part of my coaching practice, it suddenly all thankfully falls under the same umbrella but it still seems I may be missing the point and power of constraint. I can see stepping into creating one specific program/aspect first then add more over time. My struggle is I have used massage and educational classes as a way to bring in $ and support my family but I desire to have that take a backseat to coaching. In 18 years of practicing wellness, and addressing the physical body, I have found over the last year that focusing on my mind and thoughts have made shifts in my overall health and wellbeing that physical modalities never did. Also the physical results come so much easier and more quickly when in conjunction with coaching/thought work. So, do you have any suggestions for me regarding constraint or another piece that i am missing? I anticipate working 15-20 hours per week max in the fall, between coaching and massage/classes, until next year when my two youngest will be in preschool. My long term plan is to build the foundation of my coaching business over this next year or two so I can really be set to grow once they are all in school.