Value: How?

Hi Coaches,

A question on value. I’ve done the Entrepreneurship course, but feel stuck here. When considering how much value, say, a coaching program would be, how do I determine it?

I know that the value will be based on my thoughts about it. I could think it’s not very valuable and people could still be willing to pay $5000 for it. Or I could think it’s hugely valuable, and people may not be willing to pay $5000.

How do I determine the value of my program? When do I know I need to offer more, and when should I stop offering more and just work on my belief that it’s enough?