If I am creating value, how do I measure it? I provide a service, which is very expensive, but the outcome is dependent on how the person shows up. So, some get great value and some get none. If I measure value on their outcome, then it is very variable. If i measure value on how I show up, I show up very well, every time, full on engaged, high functioning etc. So, how do I charge based on value? Also our prices are ‘guided’ / regulated by a governing body which is restrictive but not enforced upon us. I am also conflicted about charging more to people who don’t have much as it is.