Creating Content

I have all these ideas for content creating for my business when I’m working my day job, but when it comes time to actually sit down and write, my mind goes blank and I don’t remember the idea until much later. The thought I have when opening a new document to write something down is “Crap, I don’t really know how to make this thought into an entire blog post,” and then I feel fear and then I do nothing, or move on to doing other thing that aren’t working on my business. The result I’m creating is no movement in my business. I don’t know what type of content to create or how much writing is enough, so I also think that is petrifying me from putting anything down in a document.