I am a general life coach. I say how I help people in a number of ways but it’s some form of “… I help people live a satisfying life.” My brain is offering that this result is so vague and people will want to know the how. They won’t believe they can have what I am offering because it sounds like a fairy tale.

I had these thoughts before I hired my first life coach. So I think that’s where I am getting stuck. I want to create a different thought and feeling because I don’t want to market from this place.

C my offer
T when I offer to help people have a better life, it seems vague, and they will want to know the “how” we they buy
F frustrated
A give up on refining my offer, don’t make offers, think thoughts about how I am not articulate
R stay stuck