How to target marketing message to build wealth

I help women build their wealth engine through the 30,000 ft view investing education of how wealth is built.

Offering an 8-week course to teach assets vs liabilities, how to build a financial freedom game plan, passive income streams..etc

Opposite of the mainstream Dave Ramsey to only save

I’m stuck on figuring out where to target my Facebook ads, can I convert people on the opposite school of thought since it’s counterintuitive?