Hey There!

I was listening to the intro video for the Double your sales in 3 months video and I heard Brooke talk about “Knowing Your Customer”. In my 1st year of business, I was focused on serving the Widowed community yet in doing so other types of clients found their way to me (loss of mom, divorce, etc.) and decided to start working with me. In year 2, I’ve broadened my messaging on my website to include ‘women healing from loss’ to broaden the scope of people I’m serving and NOW I’m primarily getting widows coming to me on a regular basis. Is my ICA too broad? While I want to keep talking to the widows…I want others to know that my coaching membership/program is for them as well. HELP!!