Loyalty program

Most of the people that I work with in my masterminds and VIP coaching have been with me for a while, some over a decade. I have a big value around “fairness” and that has guided me to offer loyalty discounts. So when people sign up with me who have already spent some serious coin, I will give them $500 off their next program of $7500 or more. I’m pretty sure most people don’t do anything like this. Am I crazy? At SCS, do you do anything to reward long term loyalty?