No-win Thoughts.

In my coaching session last week, my coach and I discovered that I’ve created a no-win situation for myself because I’m trying to reach a goal (of having 10 clients) but my thoughts are that it should have already happened. So even if I reached my goal tomorrow, I’m thinking it wasn’t fast enough and I did it wrong.

Every day that I don’t get a new client, I beat myself up. I keep trying different models to let go of the judgment, to stay in action, but I have such a laundry list of thoughts that are spinning me out.

I can see logically that the number of clients is neutral, that it “shouldn’t have happened already” because it didn’t, but I’m definitely still believing it should and I’m bad.

What’s my next step?