Reaching out to clients

Hi coaches,
I was listening to Stacey’s podcast about how you shouldn’t reach out to people, but instead wait for people to come to you. This is all because if you truly believed that clients are coming, you wouldn’t feel a need to be reaching out.

My question is, what if you know clients need you, so that is why you reach out?

I dug a bit deeper at this, and realized that I am impatient. I don’t want to wait for them to reach out, because who knows! They may have something holding them back from doing so. I have had clients that have said that they would never have reached out if I didn’t take the first step.

I’m just a little confused about what the correct thing is to do.