Lessons and samples of how to create and present offers

I am very interested in learning the formulas, mindset, and “the juicy” on how to create and present offers. I am not a coach, but I feel it is universal in theory and formula. Can you please help me with this?

I left a C Suite job and I am excited to be rediscovering the freedom I felt as a young child that anything is possible. I want to be able to carry this skill set across the board and not be stiff like in corporate. Looking forward to your response and reference to courses/materials.