Marketing to the affluent

Hello Brooke!

I know one key trait of your target audience for your SO program is that they are affluent.
Do you have insights to share on how marketing to the affluent differs from marketing to the general population?

Is it in the examples you give (i.e. overdrinking Champagne in hotel bars vs. overdrinking beer at the ballpark)?
Is it in the design of your sales page (i.e. certain colors and patterns that look more sophisticated or refined)?
Is it in the demographics of the FB ads you run (i.e. income bracket, level of education, current position)?
All of the above?

Thank you in advance!