Model being challenged

I was in a brainstorming today regarding the creation of an emotional campaign to raise funds. One of the communications experts explained to me that in order for people to donate they have to feel first (be moved by the campaign’s proposal) in order to think (decide to donate) followed by acting (opening their wallets).

I am interested in the LCS’s views/interpretation of this as I have also been pondering about raw emotions or sensations (like music) that go or at least seem to go straight to our hearts and guts and where the vibration seems to precede the thought.