Narrowing Down Our Target

Hi Brooke,

Thank you for your recent answers on my personal thought work. I’m going to switch gears and ask a business question.

Jake and I just launched our new coaching website for weight loss on Monday and so excited to have our first two PAYING clients from doing a little free work upfront. #KernMarketing101

How do you think our niche sounds?
Women who are former athletes. They are out of shape and it’s effecting both their identity and quality of life. Their default solution is to just work out more but they continue to overindulge. They are willing to put in hard work but don’t know what type of work to put in. Their main problem is that they are not addressing their emotional eating because they think they can compensate by working out harder.

Is that clear enough? Thanks coach,
Whitney 🙂