All In On Niche?


I’m trying to implement what Stacey talked about a few weeks ago during the live coaching call- offering just one program and one offer instead of multiple offers to all of the people.

So I’ve decided to go all in on my niche- helping young adult christians get over their pornography habits.

I’ll focus my free training and my podcast on that topic. I’ll only take consults for people who want to overcome their porn habits, instead of consults for anyone who wants anything.

Am I on the right track here?

Here’s where my brain gets confused:

I have an instagram account where I get ALL of my consults, but it’s not a specific overcome pornography account. It’s a general “young adult coaching” account. Still, 8 out of 10 of my consults are people who want to stop viewing porn.

I’m trying to figure out if I should make any changes to this instagram account to really claim my space as a coach who helps young adults stop viewing pornography.

I don’t want to change my instagram account to pornography specific because
1. I don’t think that people will be as willing to share and follow my account because they don’t want their followers to see that they follow a “stop looking at porn” account. I don’t think it’ll be as popular of an account, and my free consults will take a dive.
2. I guess there’s a part of me that likes helping everyone. Even if I only get paid for clients who want to join my overcome pornography program. I like getting messages and shares on my content. That ego part of me wants to become a big account with tens of thousands of followers. Even if only half or less are actually trying to stop looking at porn.

Any thoughts for me? Thank you!