How can I add value to my content on social media?

Hi, I started a natural skin care brand 6 months ago. We sell 14 high quality products on our website, we’re direct to customer. My question is, in a saturated market how can I create content that will convey how our products will solve a problem? How can I create value ahead of time on social media by giving education and product knowledge? Will it serve me to define a nisch customer?