Cravings for food when not escaping negative emotions

I was at a musical festival on the weekend and the smells of the burgers, fries and pizza were kicking off cravings. I was in a great mood and not needing to buffer (and didn’t eat off protocol). I was thinking about the fact these food hold good memories/emotions because I wasn’t allowed them as a child so as soon as I had money/access to them I would binge like crazy and felt like it was freedom for me to make the choice and get to eat foods that were ‘off limits’. This urge to binge and eat it ALL was there at the festival.

Could you speak to this please? Up until now I have only looked at eating off protocol as something you do to escape a negative emotion.