How to be interesting

Hi! I am a little bit confused when it comes to the idea of learning how to be interesting. I had always thought that there is a skill, especially in business, but then I heard Brooke talking about the importance of being yourself etc. (that may be not the exact same thoughts), but I have interpreted it as a permission to be the person I always wanted to be, not trying to be interesting to people because my people will find me interesting the way I am anyway (and I believe like anyone else I am quite unique).
Could you please advise how these 2 ideas go together?

And unfortunately I am international and at the moment don’t plan to fly to the USA. I was wondering if there will be any opportunity for scholars to get some taste of this amazing content that Brooke is planning to present on the 13th of March

Thank you in advance!