I have a new divorce coaching practice that I am setting up. I have a new opt-in and have started FB Ads. I do have a large network of friends about 3000 FB friends that I can reach out to to like my page and ask them if they are interested, but I am somewhat uncomfortable about marketing to people who already know me. I just feel like when I do livestreams I will always wonder what they are thinking about me. I don’t have this same response to marketing to strangers. I also feel like it may just be a drain on my time to work with my network as I am not sure if they are my target market anyway
Should I focus on marketing using FB Ads and just focus on working with my target market? Or am I leaving a large opportunity on the table by not trying to also market to my FB and IRL friends?